Nintendo 3DS Product Launch
BD Network , a multi-disciplined communications agency, were launching the Nintendo 3DS into the UK market and as part of the promotional campaign wanted to create a city centre road show which would travel around six cities, including Edinburgh, Liverpool, Nottingham, Norwich, London (Covent Garden), Plymouth, over a six week period.
BD Network wanted a small, modern structure which would reflect this high-end, technology led, brand. The small structure needed to facilitate the creation of different internal areas like the feedback and gaming zones whilst also being quick to build and re-rig.
Using our system, we built a 10m x 10m white cube which comprised of white custom printed panels. The unique patented extruded framework allowed for easy attachment of items for the internal fit out. The integrated external neon lights were a critical aspect of the building design.
Worldwide Structures Ltd Delivered
- Tight project management to guarantee the success of this event
- A flexible approach to planning around an unconfirmed release date
- 12 hour night time builds and re-rigs at each location
- Local authority liaison to gain restricted access permission