BMW Goodwood Festival of Speed 2017 & 2018

BMW Goodwood Festival of Speed 2017 & 2018

Our impressive four-tiered structure featured a roof garden offering exceptional vantage points of the event and views of the iconic Goodwood Hill Climb.
Experiential elements include a sensory experience that captures visitor’s emotional reactions as a GIF in response to the powerful M4 exhaust, which is then printed into a flipbook. The stand also offered an M gaming station, and a complimentary embossing personalisation with the purchase of a key ring.

The Vision

In conjunction with TRO we designed and built a ground-breaking, premium experience for BMW visitors.

The concept for the German automotive brand’s main stand embodied the aspirational BMW way of life.

Our impressive four-tiered structure featured a roof garden offering exceptional vantage points of the event and views of the iconic Goodwood Hill Climb.

Experiential elements include a sensory experience that captures visitor’s emotional reactions as a GIF in response to the powerful M4 exhaust, which is then printed into a flipbook. The stand also offered an M gaming station, and a complimentary embossing personalisation with the purchase of a key ring.

 The System

The structural layout included a fully enclosed second floor, a double height entrance and an open feel first floor.

The design of the building also allowed access to the roof terrace and an enclosed “central core” which was only accessible via bridges.

In order for us to achieve the vision, we anodised in black all of the structural columns, plus we powder coated the bespoke manufactured staircases to match. The external walling was a combination of our architectural and standard panels, which allowed for stretched seamless graphic panels and contra-vision vinyl graphics to be applied easily.

The internal content of the structure required 11 cars to be positioned in the building, this included 2 on the roof terrace, which our structure lends itself to readily.

 

 Worldwide Structures Ltd Delivered

  • A 20m X 25m triple storey (10m high) flat roof structure for the BMW stand at Goodwood Festival of Speed 2017.

 

  • Provide a structure large enough and strong enough to take vast weight.

 

  • Our unique space building system gave us the flexibility and capability to deliver this particular layout of building from our current stock.

 

  • We have vast experience of delivering this type and size of building at the Goodwood Festival of Speed site.

We can design, produce and manufacture bespoke buildings to your specification.